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Archive for May, 2010

Dell racks up Microsoft as data center customer

27 May 2010

Meanwhile, other features like extreme power efficiency and density were the things that companies would pay a premium to get.

“They want computers and servers sitting in a field with a power cord and network cord going to them. Period,” Norrod said. “Everything else is overhead–the building, the rest of the infrastructure. We’re at the end [...]

Microsoft sets up ad kiosk outside U.K. Apple stor

24 May 2010

At least, that’s the case in the U.K., where an AppleInsider reader spotted a Microsoft-branded video kiosk just outside a Birmingham Apple store. Microsoft employees were asking passersby to come in and record their very own “I’m a PC” video, presumably for use in a future ad.
Microsoft is taking its “I’m a PC” ad [...]

Qualcomm aims chip at tiny, always-on laptop

20 May 2010

Though Qualcomm’s prototype looks like a Netbook on the outside, the Snapdragon technology inside is quite different from Intel’s Atom silicon, which powers dozens of Netbooks on the market today.
Though Qualcomm won’t necessarily build the laptops itself, the company’s vision for how they will be used is clear. “We don’t view these as laptop [...]

Report Yahoo plans new marketing tools

18 May 2010

“Targeting a site with a couple hundred thousand users…I don’t call that targeting. I call that wasted effort,” Joanne Bradford, Yahoo’s senior vice president of U.S. revenue and market development, told the paper. “Size does matter.”

Bradford and Yahoo senior VP Michael Walrath are expected to discuss the new features at a conference in Orlando, Fla., [...]

Why Apple should keep its prices high during the r

15 May 2010

OK, OK, I know what you’re thinking: “But, Don, there wasn’t a recession hitting the world when Apple gained market share as a premium brand.” True. But we need to realize that a recession doesn’t have any impact on perceived value. In other words, a premium brand during a booming period is still a premium [...]

Three MySpace execs depart for new venture

03 May 2010

MySpace has gone through a number of executive shakeups over the past year, including a big one late last July that saw five new executive hires at the same time as a number of departures.

The two execs leaving with Kapur are Jim Benedetto, senior vice president of engineering, and Steve Pearman, senior vice president of product strategy.

Three executives from social network MySpace, including Chief Operating Officer Amit Kapur, are departing t